{"id":50580,"date":"2019-05-21T00:00:45","date_gmt":"2019-05-20T23:00:45","guid":{"rendered":"https:\/\/flashpacknew.wpengine.com\/?p=50580"},"modified":"2023-03-23T10:35:07","modified_gmt":"2023-03-23T10:35:07","slug":"the-attenborough-effect-oceans","status":"publish","type":"post","link":"https:\/\/sandbox.flashpack.com\/us\/solo\/travel\/the-attenborough-effect-oceans\/","title":{"rendered":"The Attenborough Effect: The familiar voice rallying us to save our oceans"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><em>This May, the Flash Pack Foundation turns the lens onto our oceans. Covering over 70% of the world\u2019s surface, our oceans are fundamental to life on earth \u2013 yet they face a multitude of challenges in the wake of environmental change. Could the Attenborough Effect play a vital role in shifting our perspectives?<\/em> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><i><span style=\"font-weight: 400;\">Our Planet <\/span><\/i><span style=\"font-weight: 400;\">now airing on Netflix to widespread acclaim, we see <\/span><a href=\"https:\/\/www.bbc.com\/timelines\/zpstwxs\"><span style=\"font-weight: 400;\">Sir David Attenborough<\/span><\/a><span style=\"font-weight: 400;\"> return to our screens with a grave message: we\u2019re facing a huge ecological crisis of a scale that cannot be underestimated. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Environmental activists have been saying it for years, yet finally, the message has broken through to mainstream society. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What was the tipping point? With Sir David taking to the screens on both Netflix and the BBC, the \u2018Attenborough Effect\u2019 is shifting the scales of public consciousness. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the wake of <\/span><a href=\"https:\/\/www.bbc.co.uk\/programmes\/articles\/3ddrZCyXkz37jtyb71K0nc4\/filming-albatross-chicks-eating-plastic\"><i><span style=\"font-weight: 400;\">Blue Planet II<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">viewers were left shocked and compelled by what they saw to change their consumption habits. With the tragic sight of the remains of an albatross, killed by ingesting plastic on a remote beach, the message rang true and clear. This is the influence of the Attenborough Effect taking shape.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.globalwebindex.com\/hubfs\/Downloads\/Sustainable-Packaging-Unwrapped.pdf\"><span style=\"font-weight: 400;\">recent study<\/span><\/a><span style=\"font-weight: 400;\"> suggests that news stories, social media and documentaries are the most impactful mediums in shaping public attitudes towards sustainability. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In light of this, few public figures are better placed to spearhead the movement against environmental destruction. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At nearly 93 years of age, and with a career spanning over half a century, the <\/span><a href=\"https:\/\/www.bbc.co.uk\/programmes\/articles\/1Xq1wDNn6zwjzSRCtgBmxKb\/10-things-weve-learned-from-sir-david-attenborough\"><span style=\"font-weight: 400;\">iconic naturalist<\/span><\/a><span style=\"font-weight: 400;\"> has made environmental issues accessible to a vast range of people. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the Attenborough Effect has seen a <\/span><a href=\"https:\/\/metro.co.uk\/2019\/04\/11\/attenborough-effect-leads-53-drop-single-use-plastic-12-months-9156711\/\"><span style=\"font-weight: 400;\">53% drop<\/span><\/a><span style=\"font-weight: 400;\"> in single-use plastics in the last 12 months alone. Those with buying power, particularly <a href=\"https:\/\/ecosphere.plus\/blog\/millennial-consumer-driving-force-corporate-sustainability\/\">younger consumers<\/a>, are more considerate than ever before, with a rise in sustainable packaging and reusable products.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/staging.flashpack.com\/solo\/travel\/plastic-pollution-oceans-climate-change\/\"><span style=\"font-weight: 400;\">Plastic pollution<\/span><\/a><span style=\"font-weight: 400;\"> is one facet of the many challenges facing our oceans. This week, we delve into the wider questions surrounding the health of our seas.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50595 size-full\" src=\"\/wp-content\/uploads\/2019\/05\/humpback-whale.jpg\" alt=\"Our Planet sheds light on the beauty of life in our oceans\" width=\"1280\" height=\"720\" \/><\/p>\n<h3><b>The importance of the shallow seas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Coastal seas are right at the front line in the fight against climate change, with their habitats playing a fundamental role against the warming of our oceans. In fact, sea grass absorbs 35 times as much carbon dioxide as the same area of rainforest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazingly, coral reefs \u2013 despite covering less than 1% of the seafloor \u2013 are home to a quarter of marine species. They are of tantamount importance, a vital source of sustenance to the marine communities of the shallow seas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But our coral reefs are in danger. You may be familiar with the sight of ghostly white corals billowing beneath the surface. While eerily beautiful, this is nothing to admire \u2013 because this is the haunting sight of corals in their death throes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does this happen? Microscopic plants live in the tissues of coral reef, which lends them their colour and provides them with nourishment. As the seas warm \u2013 by even a degree \u2013 the corals expel these plants, losing their vital food source and turning white. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We need only look to the Australian Barrier Reef as a case in point. In 2016 and 2017, over a thousand kilometres of reef flickered white. Within 6 months, these corals were dead and their communities had perished alongside them. Across the world, half of all coral reefs in shallow waters have already died. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their steady demise comes alongside the loss of one of their most important inhabitants.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50623 size-full\" src=\"\/wp-content\/uploads\/2019\/05\/white-coral.jpg\" alt=\"White corals point to devastating ecological damage\" width=\"1280\" height=\"720\" \/><\/p>\n<h3><b>The overfishing problem<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sharks used to be a prominent member of coral communities, but as a result of overfishing, the world\u2019s shark populations have diminished by over 90%. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps one of the most misunderstood creatures, sharks are crucial to the survival of the ocean\u2019s corals because they feed on the predators that graze on smaller fish, which in turn helps to keep the corals free from seaweed and parasites. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet it\u2019s not just predators that are important to marine ecosystems; smaller fish are equally vital in supporting the lives of larger animals. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the case of pacific herring. This is one of the world\u2019s most populous coastal fish stocks, sustaining larger creatures such as eagles and humpback whales. As Attenborough shows us in the <\/span><a href=\"https:\/\/www.ourplanet.com\/en\/explore\/coastal-seas\/\"><i><span style=\"font-weight: 400;\">Coastal Seas<\/span><\/i><\/a> <span style=\"font-weight: 400;\">episode of <\/span><i><span style=\"font-weight: 400;\">Our Planet, <\/span><\/i><span style=\"font-weight: 400;\">humpback whales travel all the way from the tropics to Alaska to feast on herring \u2013 their first meal in months.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50797 size-full\" src=\"\/wp-content\/uploads\/2019\/05\/marine.jpg\" alt=\"Herring sustains larger animals in the sea\" width=\"1280\" height=\"720\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Small fish such as herring sustain other life forms on earth. And while it\u2019s one of our most populous fish, numbers are dwindling fast. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.theguardian.com\/environment\/2019\/may\/06\/human-society-under-urgent-threat-loss-earth-natural-life-un-report\"><span style=\"font-weight: 400;\">recent report<\/span><\/a><span style=\"font-weight: 400;\"> from the UN has found that \u2018only 3% of marine areas are free from human pressure. Industrial fishing takes place in more than half the world\u2019s oceans, leaving one-third of fish populations overexploited.\u2019 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attenborough tells us that in coastal seas, compass jellyfish are now taking over waters that traditionally belonged to fish populations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Immense swarms of jellyfish form as a result of <\/span><a href=\"https:\/\/www.dw.com\/en\/why-so-many-gosh-darn-jellyfish\/a-44127712\"><span style=\"font-weight: 400;\">negative human impact<\/span><\/a><span style=\"font-weight: 400;\">, such as overfishing and global warming, and they provide little sustenance to other life forms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Environmental journalist <\/span><a href=\"https:\/\/www.theguardian.com\/commentisfree\/2019\/may\/09\/seas-stop-eating-fish-fishing-industry-government\"><span style=\"font-weight: 400;\">George Monbiot<\/span><\/a><span style=\"font-weight: 400;\"> warns that life is collapsing in our seas even faster than on land. His suggestion? Stop eating fish. \u2018Until fishing is properly regulated and contained, we should withdraw our consent.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The verdict is damning: we desperately need to act.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50602\" src=\"\/wp-content\/uploads\/2019\/05\/jellyfish.jpg\" alt=\"Jellyfish swarms are a result of overfishing\" width=\"1280\" height=\"720\" \/><\/p>\n<h3><b>Is there hope for the future? <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Things can still change. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attenborough\u2019s coverage of the <\/span><a href=\"https:\/\/www.ourplanet.com\/en\/explore\/coastal-seas\/\"><span style=\"font-weight: 400;\">coastal seas<\/span><\/a><span style=\"font-weight: 400;\"> ends on an optimistic note, highlighting the success stories of recent years. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The southeast Asian islands of Raja Ampat are a prime example of how we can rewild our environment and bring life back to our shores. For years, unregulated fishing meant that the archipelago was stripped of its shark and large predators. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the waters became fully protected in 2007, the local ecology began to recover. Today, the shores are a nursery for baby sharks, providing a haven for 25 times more sharks than a decade ago. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As sharks return to coral reefs, they bring life back to our coasts.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50616 size-full\" src=\"\/wp-content\/uploads\/2019\/05\/raja-ampat.jpg\" alt=\"Raja Ampat is a good example of how we can save our oceans\" width=\"1280\" height=\"720\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Fish are amongst the most resilient life forms on the planet. This is good news, because it means that rewilding marine communities is relatively straightforward. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the moment, only 7% of our coastal seas are protected; Attenborough advises that we need to increase that number to 30% to see our marine populations flourish once more. <\/span><\/p>\n<p><a href=\"https:\/\/www.ourplanet.com\/en\/video\/how-to-save-our-coastal-seas\/\"><span style=\"font-weight: 400;\">As he puts it<\/span><\/a><span style=\"font-weight: 400;\">, \u2018most coastal fish grow fast and breed in vast quantities. The solution is therefore simple: we need to stop fishing in the places where fish breed and grow big.\u2019 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By simply enacting protective measures in our shallow seas, we can turn the tide on an ecological crisis and bring life back to our shores. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Attenborough Effect has had a powerful impact on our attitudes towards plastic waste. Let\u2019s hope it\u2019s just as influential in the fight to rewild our oceans.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This May, the Flash Pack Foundation turns the lens onto our oceans. Covering over 70%&#8230;<\/p>\n","protected":false},"author":57,"featured_media":81096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9029,9035],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/posts\/50580"}],"collection":[{"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/comments?post=50580"}],"version-history":[{"count":0,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/posts\/50580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/media\/81096"}],"wp:attachment":[{"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/media?parent=50580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/categories?post=50580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/tags?post=50580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}