{"id":13696,"date":"2018-07-03T00:00:00","date_gmt":"2018-07-02T23:00:00","guid":{"rendered":"http:\/\/flashpack.preview.uk.com\/2018\/07\/03\/what-todays-single-women-really-want\/"},"modified":"2023-05-10T15:35:33","modified_gmt":"2023-05-10T14:35:33","slug":"travel-living-alone-single-women-want","status":"publish","type":"post","link":"https:\/\/sandbox.flashpack.com\/us\/solo\/relationships\/travel-living-alone-single-women-want\/","title":{"rendered":"What today&#8217;s single women really want"},"content":{"rendered":"<p>An intriguing new report casts light on the priorities of single women in their 30s and 40s, as a growing and influential subculture.<\/p>\n<p>US-based research company\u00a0Hill Holliday\/Origin carried out <a href=\"http:\/\/thinking.hhcc.com\/singlewomen\" target=\"_blank\" rel=\"noopener noreferrer\">in-depth interviews<\/a> with over 1,000 single women aged 30-45 who have never been married and don&#8217;t have children. They also interviewed single men in that same life stage for comparison purposes.<\/p>\n<p>The amount of unmarried people in the States has more than doubled since the 1960s, making up over 45% of the population and mirroring a trend for marrying later (or not at all) that is playing out <a href=\"https:\/\/www.economist.com\/international\/2012\/08\/25\/the-attraction-of-solitude\" target=\"_blank\" rel=\"noopener noreferrer\">the world over<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18854 size-full\" src=\"\/wp-content\/uploads\/2018\/10\/woman-beach.jpg\" alt=\"single women\" width=\"1000\" height=\"667\" \/><\/p>\n<p>&#8220;Being single is no longer a life stage; rather, it\u2019s become a state of being,&#8221; the study say. &#8220;Despite this dramatic shift, single women still believe that there is an expectation from others that you can\u2019t be happy in your 30s or 40s if you\u2019re single.&#8221;<\/p>\n<p>Reaching beyond this perception, researchers looked to unveil the goals and ambitions of women flying solo, at &#8220;a pivotal time when they begin to plan their future for &#8216;me&#8217; and not &#8216;we.'&#8221;<\/p>\n<p><strong>Happy being single<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18848 size-full\" src=\"\/wp-content\/uploads\/2018\/10\/woman-ice-cream-happiness.jpg\" alt=\"single women\" width=\"1000\" height=\"500\" \/><\/p>\n<p>Single women of today tend to generate a narrative of &#8220;confidence, ambition and independence&#8221;, the report finds.<\/p>\n<p style=\"text-align: center;\"><em><strong>Read more: <a href=\"https:\/\/staging.flashpack.com\/solo\/travel\/solo-travel-guide-japan\/\" rel=\"noopener noreferrer\">Why Japan is a dream destination for solo travellers<\/a><\/strong><\/em><\/p>\n<p>Although 57% agree there&#8217;s an expectation that you can&#8217;t be happy in your 30s or 40s if you&#8217;re single, most are actually content with going it alone (shocking, we know).<\/p>\n<p>&#8220;On the whole, today\u2019s single women have a strong sense of self and reject the outdated notion that they\u2019re missing out on all that life has to offer,&#8221; say the study&#8217;s authors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18855 size-full\" src=\"\/wp-content\/uploads\/2018\/10\/woman-bike.jpg\" alt=\"single women\" width=\"2527\" height=\"1685\" \/><\/p>\n<p>&#8220;Marriage just consumes less space in the lives of single women and in our culture than it once did. In fact, our study shows that most single women age 30\u201345 enjoy being single more so than their male counterparts [&#8230;] single women have complex self-perceptions, but they generally view themselves and others like them (unmarried, without children) in a positive light.&#8221;<\/p>\n<p>Independence is the leading quality single women associate with others like them, followed by confidence, responsibility, and strong-mindedness.<\/p>\n<p><strong>Cup of ambition<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18852 size-full\" src=\"\/wp-content\/uploads\/2018\/10\/coffee-book.jpg\" alt=\"single women\" width=\"1000\" height=\"667\" \/><\/p>\n<p>Single women of today are driven by a clear sense of ambition, and rank career as four times more important than having children, in terms of life priorities.<\/p>\n<p>Living alone is considered the most important life milestone among this group, followed by career and financial security. Meanwhile, marriage and having children \u2013 just 50 years ago the standard expectation of womanhood \u2013 fall further down the list.<\/p>\n<p style=\"text-align: center;\"><em><strong>Read more: <a href=\"https:\/\/staging.flashpack.com\/solo\/travel\/solo-travel-secret-fulfilment-resilience\/\" rel=\"noopener noreferrer\">Solo travel unlocks this secret to fulfilment<\/a><\/strong><\/em><\/p>\n<p>Over 40%\u00a0 feel being single has a positive impact on their career advancement and earning potential; although it could be something of a double-edged sword.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11582 size-full\" src=\"\/wp-content\/uploads\/2018\/10\/boss-work-career-balance-1.jpg\" alt=\"single women\" width=\"1000\" height=\"667\" \/><\/p>\n<p>&#8220;Single women may be expected to do more at work \u2013 to stay later, to pick the up the slack for co-workers with children, and to keep their own desire for work\/life balance to themselves,&#8221; researchers say. &#8220;Despite this, our survey found that single women think there are more pros than cons to being single in the workplace.&#8221;<\/p>\n<p>The study&#8217;s respondents were all asked where they wanted to be in five years&#8217; time.<\/p>\n<p>&#8220;Progressing with a forward-looking company,&#8221; runs a typical response. &#8220;Travelling three to four times a year. Adopting a child.&#8221;<\/p>\n<p><strong>All about travel<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18849 size-full\" src=\"\/wp-content\/uploads\/2018\/10\/woman-luxury-travel-adventure.jpg\" alt=\"single women\" width=\"1000\" height=\"612\" \/><\/p>\n<p>One clear theme that runs through the report is a love of travel.<\/p>\n<p style=\"text-align: center;\"><strong><em>Read more: <a href=\"https:\/\/staging.flashpack.com\/solo\/wellness\/thirties-crisis-adventure-life\/\" rel=\"noopener noreferrer\">&#8220;I embraced my thirties crisis &#8211; here&#8217;s why you should, too&#8221;<\/a><\/em><\/strong><\/p>\n<p>Globe-trotting hits the top spot in personal priorities among single women in the report, reaching above both marriage and owning a home.<\/p>\n<p>Single women are twice as likely to rank travel as a top priority over having children.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18853 size-full\" src=\"\/wp-content\/uploads\/2018\/10\/Havana.jpg\" alt=\"single women\" width=\"1368\" height=\"912\" \/><\/p>\n<p>And 26% of single women are comfortable travelling alone, reflecting a worldwide movement of <a href=\"https:\/\/www.cntraveler.com\/story\/solo-female-adventure-travel-is-on-the-rise\" target=\"_blank\" rel=\"noopener noreferrer\">solo female travel<\/a>.<\/p>\n<p>One woman embracing this trend is 31-year-old Kristin Addis, of the travel blog <a href=\"https:\/\/www.bemytravelmuse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Be My Travel Muse<\/a>.<\/p>\n<p>&#8220;I am definitely seeing more and more women travelling solo on the road now and it&#8217;s so encouraging,&#8221; she tells <a href=\"https:\/\/staging.flashpack.com\/solo\/careers\/work-life-balance\/how-to-quit-the-rat-race-travel\/\" rel=\"noopener noreferrer\">Flash Pack<\/a>. &#8220;Travellers are friendly people. It&#8217;s the easiest to find someone else who is alone, and trust me there are a lot of us.&#8221;<\/p>\n<p>And let&#8217;s not forget, single men in their 30s and 40s are also catching on to the <a href=\"\/insights\/2017\/04\/03\/my-experiences-of-solo-travel-as-a-man\/\" target=\"_blank\" rel=\"noopener noreferrer\">solo travel<\/a> phenomenon: meaning there&#8217;s plenty of scope for adventure all round.<\/p>\n<p><strong>A changing picture<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13699\" src=\"\/wp-content\/uploads\/2018\/10\/woman-laugh-happy-2.jpg\" alt=\"being single in your 40s\" width=\"2150\" height=\"1433\" \/><\/p>\n<p>Like anything in life, the snapshot of the modern single woman presented by this latest study is not entirely rosy.<\/p>\n<p>Being single is not a guarantor of happiness, any more than being in a relationship is. And despite a general feeling of contentedness, researchers picked up on some areas of uncertainty among single women.<\/p>\n<p style=\"text-align: center;\"><em><strong>Read more:<a href=\"https:\/\/staging.flashpack.com\/solo\/travel\/world-living-single-culture\/\" rel=\"noopener noreferrer\"> 5 great places with a thriving singles culture<\/a><\/strong><\/em><\/p>\n<p>For example, &#8220;While confident, many single women still carry concerns over achieving financial security and over whether or not they will ever find a partner or have children.&#8221;<\/p>\n<p>As one woman put it, &#8220;It&#8217;s not that I&#8217;m desperate to be in a relationship now&#8230; I look and say, I&#8217;m 38 now, oh my goodness, I don&#8217;t know if I want kids, but I&#8217;m running out of time.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18856 size-full\" src=\"\/wp-content\/uploads\/2018\/10\/woman-eating-alone.jpg\" alt=\"single women\" width=\"1000\" height=\"667\" \/><\/p>\n<p>The report also finds that some single women are uncomfortable with negotiating pay rises, and are less comfortable than single men at managing investments.<\/p>\n<p>But overall, single women are more empowered now than at any point in history, with clich\u00e9s around singledom falling to the wayside like tumbleweed.<\/p>\n<p>&#8220;Centuries ago, unmarried women over age 25 were considered a burden on their families and were often shunned from social circles,&#8221; says Lesley Bielby chief strategy officer for Hill Holliday. &#8220;So unless they were lucky enough to have the talent and drive of the Bront\u00eb sisters or Louisa May Alcott, they faced a life of modest accomplishments and possible financial hardship.<\/p>\n<p>&#8220;In 2018, this kind of bias has no place or relevance in modern culture. These women are independent, accomplished, and have tremendous spending power \u2014 it\u2019s time to recognise that.&#8221;<\/p>\n<p>To see the Hill Holliday\/Origin US Single Women Study 2018 report in full, <a href=\"http:\/\/thinking.hhcc.com\/singlewomen\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>.<\/p>\n<p><span style=\"font-style: italic;\">Photos: Flash Pack and Shutterstock<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An intriguing new report casts light on the priorities of single women in their 30s&#8230;<\/p>\n","protected":false},"author":3,"featured_media":79753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9032],"tags":[107,622,629,492,464,433,443,434,676,1087,460,663,345,1086,410,504,93,384,554,450],"acf":[],"_links":{"self":[{"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/posts\/13696"}],"collection":[{"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/comments?post=13696"}],"version-history":[{"count":0,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/posts\/13696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/media\/79753"}],"wp:attachment":[{"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/media?parent=13696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/categories?post=13696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox.flashpack.com\/us\/wp-json\/wp\/v2\/tags?post=13696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}